Celebrating 40 years since the launch of The Owen Agency - Est. 1969
The potential for using this in advertising campaigns, brochures is very interesting, results can also be measured through the hits on the web page.
There are numerous benefits as to why you should consider ‘Open Source’ technology over ‘Proprietary’ CMS, the main being the issue of licensing and updates. Whether your using Word Press, Joomla or Drupal, these ‘Open Source’ solutions carry a GNU General Public License negating the need for costly annual renewal or support contracts.
One campaign many target audiences, sound familiar, often a challenge for even the most savvy of marketing ‘directors’ alike.
Many campaigns are flawed from the offset; the problem is that people do not think of combining one single source of data throughout their entire campaign. Instead they rather employ multiple agencies to cater for the individual marketing activities, thus increasing the overall costs. In some cases this can be more than double.
John and Edward Grimes, need I say more? This wannabe pop star duo has the whole country talking about them. The somewhat annoying duo is already recognised throughout the entire entertainment industry and it would seem via Google’s search engine. It’s true somehow these two lads have made it onto google into the automated searching tool which goes to show their popularity.
At the Owen Agency we strive to stay one step ahead and adopt various technologies to do this. As a regular reader of www.theregister.co.uk and other technology sites I couldn’t help but stumble upon “Major Oil Company” latest campaign…has Cross Media data gone too far.
In short the government has sold off data of vehicle makes, registration numbers and colours, and combined these details with a personalised message for the drivers via five strategically placed number plate recognition cameras mounted on the Advertising Billboards.
How creative work was produced in 1969
Advertising agencies in 1969 produced creative work in a very crude and manual way compared to today. Today you have multi-talented graphic designers operating a multi-faceted Applemac computer. Read the rest of this entry »