At the Owen Agency we strive to stay one step ahead and adopt various technologies to do this. As a regular reader of www.theregister.co.uk and other technology sites I couldn’t help but stumble upon “Major Oil Company” latest campaign…has Cross Media data gone too far.
In short the government has sold off data of vehicle makes, registration numbers and colours, and combined these details with a personalised message for the drivers via five strategically placed number plate recognition cameras mounted on the Advertising Billboards.
The way it works:
“Each billboard was connected to a number plate recognition camera and computer that would search a copy of the DVLA database for the car’s make and model. “Oil Company Name” would then flash an oil recommendation on the billboard’s digital display, along with the registration number, in an attempt to grab drivers’ attention” – copy courtesy of www.theregister.co.uk
Very clever and well done for the ingenious idea which is likely to be used in other similar ad campaigns across the country.
Now at the Owen Agency we won’t delve into your personal data like, what colour pants you’re wearing, or you bank account details. What we will do though is combine your data into cross media marketing activities and use this to address your clientele directly. Less cost, no embarrassments and direct cross media interactivity, what more could any marketing manager want.
For more information on how the Owen Agency can help you with your entire marketing campaign call us 023 9248 6566,visit us at www.theowenagency.co.uk or follow us on twitter ‘theowenagency’.