One campaign many target audiences, sound familiar, often a challenge for even the most savvy of marketing ‘directors’ alike.
Many campaigns are flawed from the offset; the problem is that people do not think of combining one single source of data throughout their entire campaign. Instead they rather employ multiple agencies to cater for the individual marketing activities, thus increasing the overall costs. In some cases this can be more than double.
The Issues with current multiple target audience campaigns
The issue here is that when running a single campaign aimed at multiple audiences (e.g. print, website, email etc) the data has to be integrated in order for the next phase of the campaign to work.
The solution
Using the Xerox XMPIE solution ‘Cross Media Marketing’ campaigns are now simplified using simplified API’s (Application Programming Interface). This takes your campaign to market using a single data source. The advantages are quicker campaign development times over conventional methods, along with real time data being gathered, generated and reused for follow up campaigns.
The whole process is automated and may be reused, tweaked and even re designed in a fraction of the time it would take to do this to each individual campaign.
The system generates customer specific web pages, personalised printed materials, personalised emails and personalised SMS all on the fly.
So if you have a campaign, anything from billing applications through to complete event management or even product/service interactive promotion then ‘Cross Media Marketing’ is for you.
For more information on ‘Cross Media Marketing’ and what it can do to for your business contact us 023 9248 6566 or simply fill out our enquiry form.