Are you ready for the next leap forward?

It is now possible to communicate with your customers and prospects across all digital media channels. You will be able to reach your targets with consistent messages, more importantly with relevant messages to each individual. The added ingredient is to develop a dialogue – a continuous cross-media conversation – both with outbound messages and inbound responses. This interactive system is run on new software recently acquired by Xerox and called XMPie and now part of the suite of software solutions used by The Owen Agency.

An important feature of this highly efficient and cost effective software solution is that each individual marketing/advertising/publicity channel can be designed to optimise the visual and creative impact without compromising the state-of-the-art advantages of the chosen media, including fully utilising our own in-house ‘variable data’ digital print responses – personalised for each individual if you want!.

Once a fully fire-wall secure database channel is established, a 24/7 integrated programme can be run across print, e-mail, Web and mobile, collecting data as it operates in a dynamic way. If you are running your own CRM system XMPie can communicate with this platform too.

Cross-Media Marketing Communications is here – and here to stay – it may sound somewhat complex but its power is in its simplicity – sharing data in a seamless fashion within your marketing programme and providing two-way communication with your customers and prospects to develop clear purchasing intentions when they are in-the-market.

Talk to us and find out more….