Most businesses today recognise the benefits of new technologies and emerging marketing techniques.

Viral games are rapidly becoming part of a marketers armory offering data capture, brand awareness and delivery of traffic to your website or microsite.

With a more lighthearted approach a viral game can deliver tangible results over a long period of time. Introducing incentives and high scores can enhance the success of a viral game increasing the chances of the game being forwarded to a friend and data capture opportunities. Lets face it, we’ve all received a great viral marketing game or message at some point. They are incredibly compelling and even the simple ones can have you hooked.

A game must be simple to play and understand and ideally game play should not last much longer than 30 seconds, as it will be played during working hours!

We all have a competitive streak so the display of high scores and the clear display of challenging a friend can help brands and businesses reach a wider audience within a short space of time.

Viral games are not designed to replace more traditional methods of marketing, but if you are looking for an alternative marketing tool that can complement other activities, then viral games can provide a cost effective way of squeezing that extra bit from your marketing budget.

Above all make sure its fun!

An axiom used in the marketing world states:

“If you don’t position yourself, your competition will do it for you”.

The Owen marketing strategy is to always revisit the SWOT analysis at regular intervals and make adjustments as necessary. With the current recession, this positioning appraisal is more important.

Research plays an important role and the active use of our client’s database to measure trends and aspirations is a useful tool to hone and develop marketing strategy and create the words and images that best develop the brand positioning.

The use of web-based webmail programmes can effectively use the client database to build a clear picture of the intentions of existing clients and enquiries. By buying and using data, a clearer marketing picture can be developed at the same time as creating prospecting opportunities.

The Owen Agency uses webmail to build marketing intellegence but at the same time this enables us to develop interactive prospecting. The addition of ‘cross-media communications’ builds on this model and adds intuitive dynamics to the process by developing a revolving marketing programme. This is the future of all marketing.